October 1, 2014

Aston Martin Virage: Best to think of it as the DB9 ‘Ghia’

Aston Martin Virage Geneva

Aston Martin Virage at Geneva

Aston Martin has revealed the Aston Martin Virage and Aston Martin Virage Volante on the floor at Geneva. Or the DB9 Ghia, as we’ve decided to call it.

No, we didn’t know there was a yawning gap in price and performance between the Aston Martin DB9 and the Aston Martin DBS, crying out to be filled by the new Aston Martin Virage.

And nor did we know there was a similar gap between the DBS Volante and the DB9 Volante, just begging for the Aston Martin Virage Volante. But Aston Martin obviously realised. Genius.

We’d always thought the gap between the DB9 and the DBS was so buyers could spec up their DB9 from the options list. And then have a bit of an ECU tweak.

But it seems Aston Martin would prefer to see buyers come in at the £150k level on the Virage – and then spec up – rather than a paltry £125k.

But we don’t really care all that much about any of that. Because the Virage gives is an extra dose of Aston Martin beauty to covet, and that’s just fine by us.

Yes, there are some nice bits on the Virage; it looks a bit sharper than the DB9 and it goes a bit better. But it’s just a DB9 with some extras. As, really, is the DBS.

Probably best to think of the DB9 as the base model – the Aston Martin GL, if you like. Next up we have the Virage, which we’ll call the DB9 Ghia. And finally we get the DBS, which we’ll just call the DB9 S. Or DB9 R. Whichever floats your boat.

See, it’s not hard.

Aston Martin Virage Geneva Video

http://www.youtube.com/watch?v=LZykZ5PGhds

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