Despite a less than overwhelming endorsement at Geneva, Bentley are planning to take their SUV concept to the Beijing Motor Show unchanged.
It does make sense for Bentley to build an SUV. But does it make sense for them to put the SUV concept from this year’s Geneva Motor Show in to production as it is?
The consensus at Geneva was that the Bentley SUV was just too heavy-handed; it needed more dynamism in its look, not just a big lump of a car with a nice Bentley interior.
Bentley has confessed they weren’t spot-on with the SUV Concept and will have to work to make it more visually appealing. That’s probably an even bigger imperative now the 2013 Range Rover looks set to step in to the market at prices starting at £100k potentially causing any Bentley SUV a few problems.
Despite all this it seems that Bentley are planning on taking their SUV to China for the Beijing Motor Show without any changes at all. Which on the face of it seems a bit daft, but maybe not.
Maybe if the Bentley SUV has first arrived at Beijing instead of China it would have been better received? Maybe if we’d all perceived it as a perfect Bentley Truck for Chinese plutocrats we wouldn’t have been quite so critical?
It’ll be interesting to see what the Chinese motoring press make of the Bentley SUV in the flesh.
Bentley SUV Concept at Geneva 2012
(15 photos – click any thumbnail for full gallery)
Bentley SUV Concept EXP 9 F Photo Gallery
(9 photos – click any thumbnail for full gallery)
Bentley SUV EXP 9 F Genesis Video