BMW has taken the new M5 to Pendine Sands in Wales to kick up some sand and promote the 2012 London Olympics.
Regular Top Gear watchers will be all too aware that Pendine Sands in Wales offers some spectacular driving prospects. Or at least it does if you have a couple of willing chaps with spades and a Range Rover ready to dig you out when you inevitably get stuck.
But that spectacular scenery does make for some good driving video, and that’s exactly what BMW has done with the new M5.
BMW are sponsors of the 2012 London Olympics, so you can expect to see droves of eco Beemers floating round the all but empty privilege driving lanes from Stratford to all around London when the games kick off next Summer. Which should do nothing for the reputation of BMW drivers barghing their way through traffic.
But there’s no point shelling out mega bucks to sponsor the Olympics unless you can get some decent free PR on tha back of it. Which is why BMW took the new M5 to Pendine Sands in Wales, threw the keys at precision driver Wolfgang Weber, and told him to play.
The resulting video (below) is both an excuse to play and a ‘Good Luck’ message to all the athletes taking part in the London 2012 Olympic and Paralympic Games.
BMW M5 Pendine Sands Video