Chevrolet Aveo RS Show Car: A Wake-Up Call for the U.S. Small-Car Segment
* Dynamic hot hatch designed to appeal to young American enthusiasts
* Personalisation is built into the design
* Roominess and upscale amenities
* 1.4L Ecotec turbo delivers exceptional fuel economy with performance when needed
DETROIT – Chevrolet today announced the world debut of the Aveo RS show car at the 2010 North American International Auto Show. It features a European-inspired hot hatch look designed to appeal to young enthusiasts, and provides a preview of the next-generation Aveo.
Longer, wider and more spacious than the current production Aveo, the Aveo RS showcases the car’s upscale-looking design cues both inside and out, and presents the many personalisation options potentially available on the next-generation car.
“The Aveo RS concept shows clearly that we are ready to make a big step forward in the small car segment,” said Chevrolet Europe president and managing director, Wayne Brannon. “Coming to Europe in 2011, the new Aveo will be completely in tune with the striking new Cruze and Spark, our all-new compact and mini entries.”
“We hope the Aveo RS show car will demonstrate that we are as serious about redefining the Aveo and its place in the small-car segment as we were about reinventing the Malibu,” said Jim Campbell, Chevrolet general manager.
The Aveo RS show car, finished in electric Boracay Blue, wears Chevrolet design cues such as the dual element grille, round tail lamps and fender flares, but designers turned up the attitude on the show car with low openings and a lower mouth trimmed in a combination of brushed and polished aluminum. Outboard fog lamps are integrated into an exaggerated brake-cooling inlet that flows into the front fender flares, creating an aggressive-looking face.
Exposed headlamps, with their brushed aluminium structural surround, are inspired by the designers’ affection for motorcycles. The sleek side profile is characterised by uninterrupted body side lines, a high beltline and low roofline. The side mirrors with amber-coloured turn signal indicators carry the same shape as the car and seemingly disappear into the profile. At first glance, the car actually looks like a three-door hatch because the rear door handles are discreetly located in the “C”-pillar area.
“The Aveo RS show car demonstrates how progressive design can inject personality into a small car,” said Michael Simcoe, executive director, North American Exterior Design. “We want customers to see it and have an emotional reaction to it.”
No performance-minded car earns its street cred without large wheels and tires. The Aveo RS show car’s wheels are 19-inch, five-spoke with a gun metal metallic finish Chevrolet logo. The wheel openings reveal large Boracay Blue brake calipers.
The rear of the show car continues the sport theme, with an integrated spoiler that flows from the roof, a center-mounted exhaust and chrome exhaust tips. The exposed motorcycle-inspired rear tail lamps feature tinted aluminium housings and a discreet Bowtie logo.
Spacious and stylish interior
With its matte black interior highlighted by gloss black, metallic and blue accents, the Aveo RS show car reflects as much attention to detail as the exterior. The Boracay Blue theme continues inside, with accent stitching across the dual cockpit instrument panel, front and rear door insert, steering wheel rim, gear shift boot, parking brake, leather seat bolster and even the floor mats. The integrated centre stack holds the gearshift, HVAC controls and the sound system, including a USB port. Ice-blue backlighting on the audio display, telltale indicator screen and knobs augments the blue stitching.
The motorcycle inspiration also carries inside, with a round, analog tachometer set within an asymmetrical LCD readout also trimmed in milled metal with round cutouts; and round, aluminium-trimmed side vents.
The interior is as functional as it is stylish, with storage compartments in the centre stack and doors. The rear seats fold flat for carrying larger items.
The Aveo RS show car is powered by a highly efficient 138-horsepower (103 kW) 1.4L Ecotec turbocharged engine.
A six-speed manual transmission is designed to ensure the car will provide a spirited driving experience.
For the show car, designers created a special engine cover in graphite silver with a brushed aluminium insert. The coolant and power steering fluid fill caps are rimmed in ice blue, and the honeycomb vents flanking the centre of the cover are matte-finished in shadow chrome and designed to match the wheel colour.
Chevrolet has previously announced the new Aveo will be built for the North American market at Orion Assembly in Orion Township, Mich., U.S.A., in 2011, a move that will restore 1,200 jobs to Southeast Michigan. Timing for retooling Orion Assembly for Aveo production is anticipated to begin in late 2010.
SPECIFICATIONS: AVEO RS SHOW CAR
Model: Chevrolet Aveo RS show car
Body style / driveline: five-door, five-passenger, front-engine transaxle, front-wheel drive subcompact car
Engine: 1.4L turbocharged DOHC I-4 with VVT (138 hp / 103 kW – est.)
Transmission: M32 six-speed manual