In case you’re as confused as we were when we got the press releases, the Eterniti Artemis isn’t a new 911 Turbo based supercar from Eterniti but the new name for what was the Eterniti Hemera, the titivated Porsche Cayenne Turbo with a big price tag.
Until the reveal of the production version of the Eterniti Artemis in Beijing today we didn’t know how much Eterniti would want for their pimped Cayenne, although we had speculated it would be the wrong side of £150k. In fact, it’s the wrong side of £250k.
Eterniti want a whopping £252,000 for the Artemis, and that’s just for the standard version. Eterniti are also offering a ‘fully bespoke service for customers wanting complete personalisation’.
What you get for your £252k is a Porsche Cayenne Turbo with new body panels, a bespoke interior with more room in the back (no, Eterniti hasn’t stretched the Cayenne, they’ve just nicked part of the boot space for more back seat room) and 591bhp.
That 591bhp is around 100 horses more than the Cayenne Turbo offers (although the latest Cayenne Turbo S when it arrives will be 550bhp+), but the Artemis only manages to improve the 0-62mph by 0.2 seconds. But that’s not really the point of the Artemis.
The Artemis is for new money with a love of excess and little regard for cost. The interior is swathed in customiser-special quilted leather, there’s lambswool rugs, carbon fibre, iPad holders and drinks chiller.
All the toys Eterniti hopes will persuade China’s newly wealthy to part with the price of almost three Cayenne Turbos and probably £100k more than the Bentley SUV or Lamborghini SUV will cost.
The Eterniti Artemis goes in to production the summer.