As part of the European Hydrogen Road Tour, Hyundai are offering members of the public the chance to drive the ix35 FCEV.
The initial production run is small – just 1,000 cars – but Hyundai are planning to put the ix35 FCEV in to full production by 2015, by which time they’re hoping there will be a viable hydrogen refuelling infrastructure in place.
To make that happen, hearts and minds need to be won over but, unlike the battle to get the car buying public to consider battery electric cars as a viable alternative, the battle to convince buyers and governments that Hydrogen is a viable alternative to ICE cars is one worth fighting.
So Hyundai are out on the European Hydrogen Road Tour – part of the “H2moves Scandinavia” project – with other hydrogen car makers and interested parties to do the whole ‘Mind and Heart Winning’ thing around Europe.
This week, the European Hydrogen Road Tour tipped up in the UK to show politicians, industry leaders, the media and the public just how good FCEVs can be. They’ve had a jolly down to Bristol and Swindon – where a hydrogen infrastructure already exists – and are now in London.
Today (Friday 5th) the Hydrogen Tour hits London - at Concert Hall Approach, near Royal Festival Hall on the South Bank – where there will be much hydrogen goodness on display and the chance to drive the Hyundai ix35 FCEV.
Today it’s only media getting behind the wheel, but tomorrow (Saturday 6th) Hyundai are offering the public the chance to get behind the wheel of the ix35 FCEV to help get the message across that hydrogen powered cars really are a completely viable alternative to those powered by fossil fuel.
Hyundai boss, Tony Whitehorn, said:
Hyundai is committed to being the industry leader in eco-friendly mobility. We have previously given ix35 Fuel Cell vehicles to the European Parliament to use for test-drives, and we have also taken part in numerous zero-emission events and tests across the continent, proving their practicality, safety and usability. The European Hydrogen Road Tour now enables us to give the public a great opportunity to test these incredible cars, which we believe can help create a society with a sustainable energy supply and zero-emission mobility.
What he means is “Come and drive the ix35 FCEV. It feels exactly like a petrol or diesel to drive and you can refuel it just as easily. But there are no nasties coming out of the exhaust pipe – just water. It’s a no-brainer”.
So if you want to drive the ix35, get down to the South Bank tomorrow between 10 am and 6 pm, flash your license and sign a disclaimer and you’ve got a decent chance of playing with a car that – if politicians have any sense – is the future of mass motoring.