With all things Diamond Jubilee filling the social scene (at least this side of London 2012) for the summer, even car makers are getting in on the act.
We’ve already had Bentley deliver a Diamond jubilee Mulsanne as their version of a commemorative tea towel, and now Ferrari is chucking its hat in the Diamond Jubilee ring.
Ferrari will be taking ‘…some of the most beautiful historic and contemporary Ferraris ever built’ to the Diamond Jubilee Pageant at Windsor Castle this week to pay tribute to the 60 years on the throne of Queen Elizabeth II. But it’s not just cars Ferrari has organised.
Very wisely, especially with the Queen’s predilection for all things ‘horse’, Ferrari has stumped up to bring with them the 4th Mounted Carabinieri Regiment – a sort of equine Red Arrows – to perform the Historic Carosello , a stunning display of horsemanship at Windsor culminating in the regiment’s thrilling final charge.
It’s just business for Ferrari, but it’s good business.
Ferrari Diamond Jubilee Pageant Video