Ferrari has built an extra LaFerrari – the 500th car – to benefit the fund set up to rebuild central Italy after the recent earthquakes. It raised $7 million.
However, it’s not just the additional LaFerraris without a roof which are adding to the numbers, but the creation by Ferrari of the 500th LaFerrari.
But it’s not about Ferrari cashing-in on LaFerrari’s incredible appeal to buyers (premiums are still huge for LaFerrari) but is about creating a special 500th car for the fund to rebuild central Italy after the recent earthquakes.
When Ferrari hosted a bilateral summit between the Italian and German governments in Maranello back in August, they revealed plans to build a single extra car to be auctioned to raise funds to help the people of central Italy affected by the earthquakes a week earlier.
That car has now been built, boasting a unique, very Italian, livery resplendent in red with a white dream line and a small Italian flag on the bonnet to remind this LaFerrari was a gift from Ferrari to Italy.
Last night this one-off LaFerrari went under RM Sotheby’s hammer in Florida – in collaboration with National Italian American Foundation’s Earthquake Relief Fund – and raised a massive $7 million, a record price for a 21st century car,.
All proceeds from the sale (we don’t know who bought it yet) will go towards the reconstruction efforts in the areas of Italy affected by the August earthquakes.