Ford has refreshed the Fiesta range by adding a new model designation – Fiesta Edge – and a new top of the range model – Fiesta Titanium Individual.
Despite the success – or perhaps because of it – Ford are having a play around with the Fiesta range and adding a new model at the top – the Fiesta Titanium Individual. The new Fiesta lineup now consists of Studio, Edge, ECOnetic, Zetec, Titanium and Zetec S, with the Individual standing at the top.
The Studio now comes as either a three or five doors and gets electric windows thrown in; the new Edge range gets AirCon as standard as does the ECOnetic (something we asked for when we did the Fiesta ECOnetic review – Ford must have been listening again? Nah!) and the Zetec S gets alloy pedals, heated windscreen and side skirts as standard.
The Titanium Individual – although unlikely to be the biggest seller in the range – is indicative of the change in the car landscape. People are looking to trade down to something more economical but aren’t prepared to give up the little luxuries that make driving on our ever more congested roads tolerable. So the Fiesta Titanium Individual gets goodies like special leather trim, Bluetooth with USB and 16″ alloys.
Now all Ford need to do is throw in ECOnetic as an option and they’ll have the downsizing buyer sewn up.