September 2, 2014

Ford Fiesta Titanium Individual and revised Fiesta range launched

The new top of the range Ford Fiesta Titanium Individual

The new top of the range Ford Fiesta Titanium Individual

Ford has refreshed the Fiesta range by adding a new model designation – Fiesta Edge – and a new top of the range model – Fiesta Titanium Individual.

The Fiesta is a great little car. It’s stylish, well made and great fun to drive – even in ECOnetic guise. And it’s a big sales success too with over 350,000 Fiestas sold so far this year.

Despite the success – or perhaps because of it – Ford are having a play around with the Fiesta range and adding a new model at the top – the Fiesta Titanium Individual. The new Fiesta lineup now consists of Studio, Edge, ECOnetic, Zetec, Titanium and Zetec S, with the Individual standing at the top.

The Studio now comes as either a three or five doors and gets electric windows thrown in; the new Edge range gets AirCon as standard as does the ECOnetic (something we asked for when we did the Fiesta ECOnetic review – Ford must have been listening again? Nah!) and the Zetec S gets alloy pedals, heated windscreen and side skirts as standard.

The Titanium Individual – although unlikely to be the biggest seller in the range – is indicative of the change in the car landscape. People are looking to trade down to something more economical but aren’t prepared to give up the little luxuries that make driving on our ever more congested roads tolerable. So the Fiesta Titanium Individual gets goodies like special leather trim, Bluetooth with USB and 16″ alloys.

Now all Ford need to do is throw in ECOnetic as an option and they’ll have the downsizing buyer sewn up.

Ford Fiesta Titanium Individual Photo Gallery

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  1. Eco with air con? Why? The two are mutually exclusive. Why not ask for a fridge as well?
    Air con adds weight reduces economy and is not even needed in an English climate.

    • The statistics do say that it is more economical to run aircon than have the windows open when the car is on the move. And it’s a lot more comfortable – and safer – than being frazzled in a jam on a hot day.

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