Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster.

We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen.

But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

No doubt the news that Korean stars BoA, Jessica from Girls’ Generation and Taemin from SHINee are performing Hyundia’s tunes will resonate with Korea’s home market audience, but what will the more cynical ears of the Brits make of it? We can only guess, as Hyundai hasn’t sent us any audio.

But hasn’t Hyundai (untypically) missed a trick here? Surely they should have been hanging their music on the Gangnam Style craze? We could have had Hyundai’s new cars lined up doing a bit of a Gangnam Style dancing to Hyundai-influenced tracks, performed by a PSY look-alike?

We could even have had Hyundai PRs in every country releasing a video of the PR team doing a bit of Gangnam Style dancing to the tracks for our delight. You know the drill – arms crossed, knees bent, ra-ra-ra.

Or maybe that’s the Okie-Cokie?