This week you can spot a Hyundai ix35 in one of Harrods’ Brompton Road window displays as the Korean car maker moves upmarket.
We’re not too sure whether we should take the news that the Hyundai ix35 will take pride of place in one of Harrods’ Brompton Road window displays is indicative of the progress Hyundai has made in the last couple of years, or it’s the new owners’ policy to show its visitors what the proletariat are driving these days.
Whichever it is, there will be a top of the range Hyundai ix35 Premium in dazzling white strutting its stuff – well, sitting in the window anyway – in one of Harrods’ window displays for the whole of this week (w/b 7/6).
This whole ‘Hyundai in Harrods’ is a bit of PR flim-flam to get some headlines and copy (see, it works) but it does show just how far Hyundai has come. And for us the ix35 is Hyundai’s strongest model so far – a real challenge to car makers like Ford with the Kuga and VW with the Tiguan.
And that perception is confirmed with the news that the ix35 is Hyundai’s fastest selling car ever with 2,300 already sold in the short time it’s been on sale in the UK.
But if you want one, head to your Hyundai dealers. As far as we can work out the Harrods stunt is an information only deal. Unlike everything else at Harrods you can’t walk in, pay and send your driver back later to pick it up.