Hyundai has been busy chauffeuring the inspirational women in Tesco’s Mum of the Year in a fleet of i40s and new Santa Fes.
Now, in the next instalment in their ‘Girls are dong it for themselves’ PR campaign, Hyundai has been busy chauffeuring the inspirational women from Tesco’s ‘Mum of the Year’ award around London, popping from the Savoy to Downing street for a bit of high-profile PR and photo opportunity, with celebs like Mel C, Denise Van Outen and Emma Forbes roped in for good measure.
Hyundai organised a fleet of new Santa Fes to pick up the award winners and ferry them off to the Savoy for the Mum of the Year event and the following day – after they’d recovered from their hangovers – they were back in the Santa Fes to pop off to Downing Street to meet David Cameron.
Sensibly, Hyundai roped in their UK boss (a man, would you believe?) to comment on the outing. Tony Whitehorn said:
It has been an honour to support this celebration of inspirational women who make huge differences to the lives of others. We hope that our new Santa Fes played a small part in making it truly a weekend to remember for all of the winners.
It would be remiss of us not to publish the names of the winners in Tesco’s Mum of the Year, which were:
- Achieving Mum: Anna Kennedy
- Charitable Mum: Ann Maxwell
- Campaigning Mum: Margaret Aspinall
- Enterprising Mum: Kate Hardcastle
- Community Mum: Mireille Williams
- Courageous Mum: Claire Lomas
All very worthy winners, we have no doubt, and a good outing for Hyundai. But perhaps it’s time for a bit of man-centric PR from Hyundai?
Suggestions in the comments please.
Carla says
Women are more high profile than men! Plus, all the female coverage will see that published in Lifestyle and gossip magazines, the sort of coverage Hyundai won’t get from ‘Man’ stuff.
SimonSez says
Mountain Biking. Paintballing. Ranulph Fiennes. Rock Climbers. More Sportsmen. Transport for Sporting Awards. Darts. Fishermen. Give me one!
Brendan says
There are a few high-profile farmers out there so why not give them the new Santa Fe to do their daily rounds? The chap from Countryfile and the Jamie Oliver buddy would get profile.
Sara James says
Hyundai aren’t being gender specific, just seeking good PR opportunities. We have surely now reached the point where gender is irrelevant apart from in relationships?
PhilipJH says
I was going to suggest that Hyundai does the same for the dad of the year, but I’m not sure there is a dad of the year competition. Its a womans world!
Oblivious says
Don’t Hyundai already sponsor some football and cricket?
Cars UK says
A bit. We did cover Hyundai, Daniel Sturridge and streetfootballworld and Hyundai do sponsor cricket, but not really in the UK.
Dave Price says
Give Bear Grylls a Santa Fe!