Infiniti is teasing a new Concept car for Pebble Beach later this month, a concept which is inspired by 1950s F1 race cars, despite Infiniti’s lack of history.
Perhaps, just as Lexus found before, it’s a lack of history which hampers their acceptance as makers of premium cars with soul when they’re competing with cars like Mercedes and Jaguar with a long pedigree.
But the lack of any real history – Infiniti only arrived 28 years ago – hasn’t stopped Infiniti digging back in to an imagined history to deliver this retro concept.
Looking rather like a 1950s F1 car from the only photo we have so far, Infiniti say they imagined a race car found buried in a barn at the southern tip of Japan for 70 years which planted a seed of passion during their first Japanese Grand Prix.
That flight of fancy delivers a car which probably stands absolutely no chance of going in to production, but is on its way to Pebble Beach later this month for a reveal.
Using, say Infiniti, the brand’s ‘Powerful elegance’ design language, it has a modern EV powertrain under its distinctly retro exterior, and has the ‘heart and hands of our craftsmen’ in its soul.
It’s an interesting concept for a concept.