November 1, 2014

It seems the Range Rover Evoque Convertible is going in to production after all

The concept Range Rover Evoque Convertible was revealed at the 2012 Geneva Motor Show and looks like it is actually going in to production.

Photo Range Rover Evoque Convertible

It seems the Range Rover Evoque Convertible (pictured) is actually going in to production

We weren’t very complimentary about the Range Rover Evoque Convertible when it was revealed in concept form at the Geneva Motor Show last year.

And we were relieved when we heard just a few months ago that Land Rover weren’t going to push ahead with production of the Evoque Convertible after all.

But it seems that report was incorrect, as What Car are reporting that Land Rover has actually approved the Evoque Convertible for production. Good Lord.

We get the Evoque; it’s a stunning translation of the concept on which it’s based and has carved out a very successful niche in the market all its own. It’s also been very cleverly marketed.

And we understand Land Rover wanting to pander to the wants of its new type of customers; those who glow orange in the dark and love to flaunt any trophy of their affluence at every opportunity.

But surely there are better ways to extend the appeal of the Range Rover Evoque than chopping its stunningly sloping roof off and replacing it with a lump of canvas?

An Evoque Sport – with perhaps the new V6 Supercharged under the bonnet turned up to 11 – or the mooted Grand Evoque with an extra bit of length, and room for the same sort of kiddies occasional seats you can get in the new Range Rover Sport, would be a better way to grow the Evoque franchise?

But if the Evoque Convertible is going in to production it will at least be the best looking convertible SUV on the market. But that has more to do with the only other option being the Murano Convertible, rather than any inherent appeal in the Evoque Convertible’s looks.

Because, try as we may, we can’t find anything redeeming in the idea of a production Evoque Convertible. It’s hideous.

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  1. Beauty is in the eye of the beholder. I find the Porsche Cayenne to be hideous.

    I find your comment “those who glow orange in the dark and love to flaunt any trophy of their affluence at every opportunity” to be condescending and snooty.

    The Evoque convertible is not that bad looking and will probably sell well in the warmer parts of America.

    If JLR is to have a long term future then it needs to make money. That’s why Porsche builds the Cayenne. It makes large profits which are used to fund the sports cars.

    • It’s a valid retort (although the comments on LR owners is tongue in cheek – you must remember we’re based in Essex where every other LR is driven by someone closely fitting our derogatory description!).

      Yes, the looks of the Evoque Convertible are a subjective view, but we do feel it’s the wrong route for the Evoque – which, as you read here often, you know we think is a great car – and that LR’s efforts would be better spent on extending the Evoque franchise with a more powerful version to give the Evoque the sort of performance it should have.

      That, surely, would find a bigger market than the drop-top?

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