Jaguar are on a roll with the #GoodToBeBad campaign for the new F-Type Coupe, and now we get a new billboard campaign telling drivers to ‘F’ the meeting.
We’ve all thought it – F*** the meeting, lets go for a drive. And Jaguar are positively encouraging that thought.
In a new billboard campaign as part of the F-Type Coupe’s #GoodToBeBad promo Jaguar are telling drivers to ‘F the meeting’, with an image of the new F-Type Coupe roaring off in to the distance alongside to add encouragement.
It’s the latest in a series of provocative, interesting and slick promotions for both Jaguar and the F-Type, which has seen Jaguar proclaiming it’s good to be bad, and poking fun at other car makers.
We’ve had a couple of British Villains promos with both the original British Villains video and the Art of Villainy succeeding in making the F-Type Coupe cool, desirable and different, and we’ve also had some gentle prodding of the competition.
All of which gets people talking and makes Jaguars more appealing.
Related Photos: Jaguar F-Type Coupe
Image source: James (Twitter)