October 23, 2014

Lamborghini Estoque still possible despite Urus SUV

Lamborghini Estoque

Lamborghini Estoque

Despite the reveal of the Lamborghini Urus SUV at the Beijing Motor Show this week, Lamborghini boss Stefan Winkelmann still wants the Estoque.

It’s been a much debated subject for years: what should Lamborghini’s third model be? Should it be the super saloon Lamborghini Estoque or a super SUV aimed at China? As we now know, with the reveal of the Lamborghini Urus, the SUV option seems to have won.

But the Urus appears to be a decision made by Lamborghini’s head rather than its heart, with Lamborghini boss Stefan Winkelmann telling Autoweek this week that he hasn’t given up on the four-door Estoque being built. It seems likely Stefan’s heart isn’t really in the Urus.

Back in 2010 we reported on Stefan Winkelmann’s thoughts on the Urus vs Estoque debate, and he made it clear the direction he thought Lamborghini should take. He said Lamborghini should stay true to its roots and build the Estoque, and not an SUV, as “…buyers in China want proper Lamborghinis, not Lamborghinis made just for their market.”

He may be right, but Lamborghini bean counters think otherwise. But why shouldn’t Lamborghini have a fourth model? With Porsche’s assimilation in to the VW group there’s certainly a usable platform with the Panamera, and the feedback on the Estoque was hugely favourable. The Rapide works for Aston Martin, so why wouldn’t the Estoque work for Lamborghini?

And with Stefan Winkelmann’s heart so obviously in favour of the Estoque we’d be amazed if we don’t get it as the fourth Lamborghini model soon after the Urus launches – which could be as early as late 2014.

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