The Lamborghini Urus only contributed to Lamborghini sales for half of 2018, but it’s responsible for 46% of Lamborghini’s 51% sales increase.
It’s taken Lamborghini 15 years to look at what Porsche did with the arrival of the Cayenne to decide delivering an SUV of their own could be the key to future sales and profitability.
But having finally brought the Urus to market in 2018 it is proving to be a real sales star, selling 1,761 in 2018 despite only going on sale half way through the year.
In that half a year the Urus sold more than the Lamborghini Aventador (up from 1,173 to 1,209 despite being eight years old) and, month by month, more than the Huracan too (up from 2,642 to 2,780 in 2018).
Add the numbers together and you get a sales lift for Lamborghini in 2018 of a whopping 51 per cent, of which 46 per cent is accounted for by sales of the Urus alone. Clearly 2019 is likely to see the Urus become Lamborghini’s best seller – and cash cow – and Lamborghini sales increase from 2018’s record 5,750 to somewhere north of 7,000.
Sales increased across the globe too, with numbers up 69 per cent in EMEA, 46 per cent in the US and 30 per cent in Asia, with the US the biggest market and the UK the second.
The Porsche money-making formula works, even a notch up.