Following its debut in December, the new Lamborghini SUV has been busy travelling the globe to say hello to potential buyers, hitting 114 cities in four months.
After what seemed like and age since its arrival as a concept, the new Lamborghini Urus SUV made its much anticipated debut last December, as Lamborghini revealed the car that should do for their sales – and future Lamborghini Supercars – what the Cayenne did for Porsche.
There were a few tweaks to the design of the Urus we first saw so long ago as a concept, but on the whole the look was pretty much intact. And, surprisingly, it looked ‘right’.
Somehow Lamborghini has managed to created a high (-ish) riding SUV that still looks like a Lamborghini, and certainly looks like it will perform like one too.
Based on underpinnings which also see duty in the aforementioned Porsche Cayenne, and in the Bentley Bentayga, the Urus boasts 641 turbocharged V8 horses, room for five – and some luggage – and can hit 62mph in 3.6 seconds on its way to 190mph. Which really are supercar performance figures.
Lamborghini expects the Urus to be their big hitting sales act – with sales of the Urus expected to double Lamborghini’s current sales of around 3,800 cars a year – so they decided the logical thing to do was take a leaf out of the book of Rock ‘n Roll promotion book and go on a world tour.
So following the debut in December, Lamborghini has been busy strapping a Urus or three in to a plane and jetting round the world, covering 114 cities and putting the Urus in front of more than 8,500 potential buyers.
The tour is now over and Lamborghini need to wait and see just how strong sales of their new hit are on the back of the world tour. But all indications are that they are exceeding even Lamborghini’s expectations.
Form an orderly queue.