If you sell supercars – or any sort of car that costs an arm and a leg – the Middle East is always going to be an important market for you. Which goes some way to explaining McLaren’s photos and video of the MP4-12C in Abu Dhabi.
Abu Dhabi is not only home to an F1 Grand Prix – the advertising window for McLaren Road Cars – but is also the home of the latest McLaren Showroom, opened by McLaren’s MD Antony Sheriff, and one of what will be a total of six McLaren Showrooms in the region.
Having shareholders like TAG (owned by French Saudi Mansour Ojjeh) and Mumtalakat (run by Bahrainian Talal al Zain) is also a strong impetus for McLaren’s high profile in the region to hit the target of a quarter of McLaren sales going to the Middle East and Asia.
So to mark the Abu Dhabi showroom McLaren took a camera crew with the latest RED high-def video, and a pre-release version of Canon’s 1DX for the stills, to come up with some stunning footage of the MP4-12C running through the dunes and on the Yas Marina Circuit.
And it may all just be an advert for McLaren, but the video’s still very much worth the watch.
McLaren MP4-12C Abu Dhabi Photos
McLaren MP4-12C Abu Dhabi Video