Daimler, parent of Mercedes-Benz, has announced that they will offer an electric – BEV or Hybrid – version of every car in their range by 2022.
Of course, what Volvo was actually saying is that every car in its range would have an electrified version, and that could mean a Battery Electric Vehicle (BEV), hybrid or plug-in hybrid.
But that announcement had such an impact, despite no one who’s been looking at the car industry in recent years thinking it was nothing more than stating the obvious, that other car makers are rushing to follow suit.
We’ve already had Jaguar Land Rover promising an electric future too, and now it’s the turn of Daimler, parent of Mercedes-Benz and Smart, to declare the same.
Speaking at an Investor’s day earlier today, Daimler CEO, Dieter Zetsche, said that Mercedes-Benz will offer an electrified version of every car in its range by 2022, and that Smart would become exclusively electric.
Promising a a range of at least 50 electrified models, it’s more of ‘stating the obvious’ declaration, but it’s more ‘End of the ICE car’ headlines for the tabloids.
As a cautionary note, Daimler are planning to find savings of €4 billion to fund the roll-out, and have cautioned that their margin may slip to between 8 and 10 per cent as a result of the electrified plans.