Production of the new Honda Civic and Civic Type R at Honda’s Swindon Plant is at full capacity as orders from the US exceed all expectations.
In an effort to boost the Plant’s production, Honda invested some £200 million to make Swindon the global hub for production of the new Civic – and Civic Type R – and despite the Brexit vote last year Honda stuck to its plans.
The new Civic has been well received by press and buyers, and Honda’s aim to make the Civic appeal to a younger buyer demographic than traditional Civic buyers seems to be working, helped no doubt by the early arrival of the Civic Type R.
If proof were needed that the investment at Swindon was well-judged, Honda has revealed that orders for the new Civic in the US – for cars made in the UK – is some 40 per cent higher than anticipated as US buyers fall in love with the new five-door Civic.
Now, despite having lost production of the Jazz and CR-V – with job losses – as Honda’s European sales fell, Swindon is very bullish about the future, planning more production and looking to the launch of the next Civic in four year’s time.