The Nissan Navara OFF-ROADER AT32 – Nissan’s most butch pick-up – is on a volunteer mission on UK beaches to clean up rafts of plastic waste.
But some, like father and daughter Emily and Rob Stevenson, have been actively cleaning plastic waste from Cornwall’s beaches for a decade, and they’ve set up a community group, Beach Guardian, which has amassed an army of volunteers to try and keep Cornwall’s beaches clean of waste.
But they were struggling to tackle more remote beaches and asked for help on social media and got an unexpected response – Nissan wanted to help.
The upshot of that social media plea is a Nissan Navara OFF-ROADER AT32, the most hardcore Navara, busy supporting Beach Guardian by accessing more remote areas and doing things, like dragging buried plastic nets out of the sand, the volunteers could never have done alone.
This little expedition in Cornwall has motivated Nissan to invite community groups across Europe to ask for the same sort of help from the Navara, and is encouraging its European employees to to do the same.
Nissan has also decided to use What3Words (just as Land Rover has done), and is asking anyone in the UK finding beach waste which needs clearing to use the What3Words App to send them a photo and location to email@example.com.
Ken Ramirez, Nissan Senior VP Europe, said:
The Navara OFF-ROADER AT32 is the perfect partner for Beach Guardian. Designed to take on the most challenging conditions like wet sand and rocks, and with a snorkel that allows it to better drive through water, it’s ideal to support their work on remote beaches.”
Community heroes like Emily and Rob, who give their own time to try to make a difference, are an inspiration to us all.