Jaguar’s design guru Ian Callum has reiterated that there will be no Sportbrake version of the new XF or a Jaguar XE Estate.
Talking to Automotive News, Callum has declared that as far as Jaguar is concerned the Estate car is dead, and that there will be no replacement for the XF Sportbrake in the new generation XF, and no estate version of the new XE. Which is going to disappoint a lot of buyers.
Callum’s justification is that the world has fallen in love with crossovers and SUVs, and that leaves little room for a business case for the Estate car.
Callum concedes that Estates are still selling well in northern Europe – particularly in Germany – but in Germany the sales are all Mercedes, BMW and Audi Estates with little room for other players (although we reckon Volvo has a fighting chance with the new V90).
Instead of building estate versions of the XE and XF, Callum is keen to hit the global market for Crossovers, and the new Jaguar F-PACE is already looking likely to be Jaguar’s biggest-selling model to date which, if you consider the F-PACE to be a Crossover/SUV take on the XF, makes a smaller Crossover take on the XE – probably the Jaguar E-PACE – a racing certainty.
The Jaguar Estate is dead. Long live the Jaguar Crossover.