September 1, 2014

Official: Aston Martin Cygnet axed – fewer than 150 sold

Aston Martin has confirmed that the Cygnet supermini – based on the Toyota iQ – has been axed after fewer than 150 sales.

Photo Aston Martin Cygnet Stirling Moss

Sir Stirling Moss was one of fewer than 150 Aston Martin Cygnet buyers

Last month we reported that Aston Martin appeared to have axed their take on a supermini – the Aston Martin Cygnet – after just a couple of years.

Now that news seems to be official after Reuters spoke to an Aston Martin source who also said the Cygnet sold so poorly that fewer than 150 were sold.

That must make the Cygnet one of the poorest performing cars in any company’s sales history, especially as that fewer than 150 total was supposed to be 4,000 a year.

But really, it should be no surprise.

The Cygnet was nothing more than a titivated Toyota iQ – a car that costs from just £11k – but by the time Aston Martin had finished adding the AML grill and titivated the interior it was supposed to sell for more than £30k.

In fact, the Cygnet sold far fewer than even the ‘step too far’ Virage, which was also axed last year after buyers decided there was no point in yet another version of the DB9 to add to the DB9 S (otherwise know as the DBS/Vanquish).

As the only real luxury car maker without a big name parent to guide and fund it, Aston Martin continues to struggle with sales, as it always has. Perhaps the investment last year by Investindustrial in Aston and the tie-in with Mercedes AMG for engines (and, we hope eventually, platforms) will finally give Aston Martin a proper financial footing.

And hopefully they won’t have to prostitute the brand again by sticking an Aston Martin badge on a titivated mass production car.

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  1. If JLR can spare the £1 billion needed to buy Aston Martin, then perhaps that might work. They are next door neighbours in Gaydon.

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