Land Rover is launching a Service Pack for the Range Rover Evoque which covers all servicing costs for 5 years for a single payment of £499.
But it’s not just that buyers of new cars are keen on the idea of long warranties and fixed (or inclusive) service packs that drive car makers to offer better warranties and Service Pack deals, but that offering them keeps the new car buyer inside the dealer network with all the opportunities that potentially presents for up-selling and new car pitching.
So the news that Land Rover has decided to dip its collective foot in the water of fixed cost servicing is no surprise, and the offer’s a fairly decent one – a Service Pack for the Range Rover Evoque costs just £499.
For your ‘Monkey’ upfront you get all the regular servicing needs of your new Evoque done and dusted for 5 years (or 50,000 miles on the petrol Evoque and 60,000 miles on the diesel). Not only that, but you can also pass on the Service Pack when you sell your Evoque, adding value in the process.
Jeremy Hicks, JLR MD, said:
The Range Rover Evoque has proved to be enormously popular as a blend of modern design, practicality and capability – in fact over 80 per cent of Evoque customers are new to the brand.
This is the first time Land Rover has introduced the concept of a service pack which aims to give customers a simple and effective way to look after their Evoque in the early years of ownership through Land Rover experts across the country.
The Service Pack deal can be ordered with any new Evoque, and anyone who’s bought an Evoque since 1st January 2013 can cough up their ‘Monkey’ and grab the deal.
It’s a sensible mover by JLR, and no doubt one we’ll see rolled out (at varying prices) across both the Land Rover and Jaguar range in coming months.
But what we’d really like to see is JLR offering a 5 year warranty and 5 years servicing in the price; a great way to show their belief in their now very appealing range. It would inspire confidence in the reliability of JLR’s cars and do wonders for residuals.