It may not be a big deal for us on this side of the Pond, but adverts in the Super Bowl are a very big deal for car makers in the US.
Last year Volkswagen managed a viral hit with their ‘Little Vader’ take on Star Wars for the Super Bowl Ad, so they’re back this year with a variation on the same theme, with a choir of dogs barking out the Star Wars Theme. They’ve even managed to get a few of the dogs dressed as Star Wars characters, from Princess Leia to an Ewock.
What we’ve got in the video isn’t the whole deal, but it is a taste of what VW has in store for their Super Bowl Ad. Whether it will hit the heights of last year’s VW Star Wars Commercial remains to be seen, but it has more than a fighting chance.
And with the British love of dogs (and we count ourselves firmly in that camp) VW could do a lot worse than adapt this Super Bowl commercial for the UK market too.
VW, Dogs & Star Wars Super Bowl Commercial