A Ford GT Supercar owner – US wrestler John Cena – is being sued by Ford after he sold his supercar just a month after buying it, despite a 2 year ‘no sale’ contract.
When supercar makers deliver a new rare and expensive model to the market – like the McLaren P1 or Ferrari LaFerrari – they go to a lot of trouble to ensure buyers are real aficionados who will love and cherish their new car.
Despite buyers often putting down millions of pounds to acquire the latest rare supercar, they’re ‘encouraged’ by the makers to keep the car for a ‘sensible’ period of time, and if they don’t they probably won’t get the chance to buy anything similar again.
So when Ford was deciding who would be ‘Ambassadors’ for the new Ford GT Supercar, those they chose not only had to be car ‘influencers’, but have a high profile and be contractually obliged to keep their car for two years.
One such lucky buyer of the Ford GT was American wrestler and sometime actor John Cena (not a particularly familiar name this side of the Pond), a man with a high profile in the US and who Ford assumed would cast a big celebrity halo over the GT. But it’s all gone a bit Pete Tong.
It seems Cena took delivery of his car in September, but sold it just a month later for an undisclosed – and we must assume fairly significant – profit. And Ford are so pissed-off they’re suing Cena for the money he made – and more besides.
In their legal submission, Ford said:
This is an action for breach of contract, fraudulent misrepresentation,and unjust enrichment arising out of Mr. Cena’s improper and unlawful resale of a custom-made, model year 2017 Ford GT sports car, in violation of the Ford GT Application Program and contracts pertaining to same. Indeed, after being selected from thousands of applicants for the opportunity to purchase the Ford GT, Mr.Cena flipped his vehicle shortly after taking delivery of it, despite his agreement with Ford to maintain ownership of the vehicle for 24 months. Upon information and belief, Mr. Cena has unfairly made a large profit from the unauthorized resale flip of the vehicle, and Ford has suffered additional damages and losses, including, but not limited to, loss of brand value, ambassador activity, and customer goodwill due to the improper sale.
Ford are seeking all the profit Cena made from the car plus damages amounting to around £55,000 ($75k).
Cena claims he wanted to sort this out with Ford, and that he sold the car to fund expenses. Despite an annual income from wrestling alone of around £6 million.
It seems it doesn’t pay to mess with the Blue Oval.