Toyota has revealed a new App for Smartphones – Safe & Sound – which embarrasses young drivers in to being safe by playing uncool music when they misbehave behind the wheel.
It almost sounds like an April Fool, but Toyota are entirely serious about playing un-cool music to recalcitrant teenage drivers to get them to behave behind the wheel.
Developed for Toyota by Saatchi & Saatchi in London, Toyota’s new Safe & Sound App – which can be used for any teen with a Smartphone behind the wheel of any car – uses embarrassment as it’s key weapon in controlling how teenagers behave when they get the keys to the car.
It does the obvious stuff – like blocking calls, texts and social media as soon as they’re on the move – but it also plays them music from your playlist every time the do something daft.
It does it by syncing your teen’s Spotify Playlist and one of your own, and when the driver picks up the phone whilst driving, off goes Drake’s One Dance and up pops Val Doonican’s Paddy McGinty’s Goat.
The same happens if the young driver breaks the speed limit (the App syncs with Google Maps to check speed limits), and off goes Kanye West or Taylor Swift and up pops Grandad from Clive Dunn.
The one potential drawback is if your music tastes coincide with your teen’s, but if that’s the case then just create a new playlist with the tracks you know make them cringe and sync that.
Which could be half the fun – just think how often you could torment them when they’re not driving with the right playlist.
Toyota Safe & Sound App Video