Volvo is teasing a reveal for the Los Angels Motor Show with an image of a phone and a parcel stating ‘This is not a…” in the style of Magritte.
New car, or product, teases from car makers usually consist of nothing more than a photo of a camouflaged car or a shadowy image of what’s to be expected. But not for Volvo, and not for the Los Angeles Motor Show.
Just as they did with the tease for the Volvo 360c – which turned out to be a future mobile pod after a series of teases – Volvo is back again with a cryptic tease for the Los Angeles Motor Show.
So far, Volvo has delivered two image teases on their Facebook page, the first of a smartphone on a Volvo seat with the strapline “This is not a phone” and a second of a parcel in the boot of a Volvo with “This is not a parcel” written across it.
Clearly Volvo has taken inspiration from Magritte’s Treachery of Images painting of a pipe with “Ceci n’est pas une pipe” (this is not a pipe) written below, but what are Volvo planning?
It’s unlikely this is a pitch for a new model (although we’re still waiting for the new V40 and S40), and is much more likely to be a new App for controlling your Volvo from the comfort of your armchair, and an extension of Volvo’s ‘Deliver parcels to your boot’ service.
Think “This is not an App, it’s Volvo App”, and “This is not a parcel delivery, it’s a Volvo parcel delivery” (thank you M&S) and you probably won’t be far wrong.