Dacia Duster SUV leads Dacia in to record-breaking first year UK sales

The Dacia Duster SUV has helped Dacia – Renault’s budget brand – to an unprecedented first year sales success in the UK, with 17,146 Dacias sold.

We’ve all become aware that the car market in the UK has polarised, with mainstream makers struggling to keep their market share and premium and budget brands growing sales strongly.

But despite that, no one really thought that Dacia – Renault’s budget brand – could create a significant market for itself with its “Shockingly Affordable” range of cars. But it has.

Dacia’s sales figures for 2013 are truly remarkable for a completed new brand to the UK market (albeit one backed by Renault and its existing franchise network), with a total of 17,146 cars sold in the first twelve months. That’s more than Jaguar or Lexus managed in the same period.

Leading the sale charge from Dacia is the Duster SUV which managed to rack up a very impressive tally of 7,830 sales in 2013, followed by Sandero which managed 5,025 sales to customer anxious to get a new car at a used car price.

More Dacia sales were racked up when the Logan MCV and Sandero Stepway arrived in April and May 2013, and the full tally for the year is the highest ever achieved by a new car brand in its first year.

How much further can Dacia extend its reach in 2014 in the UK. Quite a bit, we suspect.