Audi X6 Rival. Audi Q6? Audi Q7 Coupe? Even Audi Q8?
Audi’s Chief Designer Wolfgang Egger believes Audi should be building a rival to the BMW X6. Which could be the Audi Q6. Or Audi Q7 Coupe. Or even Audi Q8.
We like to take the mickey out of Audi with what seems like their quest for total domination of the premium car market, with a car to fill every niche, and every niche within a niche.
And then the niches that no one other than Audi had considered existed. Although we happily admit – with the possible exception of the A2 – there’s not been a bad car from Audi in a decade.
And we thought they must, by now, have thought of a car to fill every possible niche, from the MINI-rivalling A1 to the supercar-challenging R8 V10. But it seems Audi are missing a trick.
Audi don’t have a car to rival the BMW X6. Which may not seem an obvious hole to fill, but it’s a hole nonetheless. And a hole that Wolfgang Egger – Audi’s Chief Designer – thinks needs addressing. Particularly in China.
In China – according to Herr Egger – the BMW X6 has carved out a niche as a woman’s car. A second car for the family. Something for ‘er indoors to pose in. A point of view – even if it is a fact – that would have poor Wolfgang sacked if he worked for Sky. Patronising chauvinist.
Fortunately, Wolfgang works for Audi, his point is factual and his answer is for Audi to make a car that the newly prosperous ladies of China will find as appealing and enticing as the BMW X6. Which means his career is probably safe.
And what will Audi call its BMW X6 competitor? We’ll guess at Audi Q6 or Audi Q7 Coupe. But as this is China it is always possible that Audi could go completely mad and build an SUV Coupe that’s even bigger than the Q7.
Audi Q8, anyone?
Sivann Douk says
I love my Audi Q7, I hope that Audi keeps their models distinguished and not follow the rest of car companies with their cookie cutter concepts because of their inability to be bold or uncreative, which is the number one reason why I will never buy another Inifini because the G look almost identical to the M!! I love the fact that Audi has been such innovators with their bold and original designs in style, technology, performance and luxury.