Ford EcoBoost: Great for squashing talking toads

Ford EcoBoost - Great for splatting Cane Toads

Ford in Australia has produced a great advert for the new EcoBoost engines by playing on the Aussie hatred for the Cane Toad.

We warn you, if squashed and splatted toads upset you, leave now. For the rest of you…

The Cane Toad was introduced in to Australia in 1936 in an effort to curb the population of beetles decimating the sugar cane crop.

Unfortunately, the idiots who introduced the Cane Toad hadn’t realised that it couldn’t jump high enough to get to said beetles, and nor did they realise that the Cane Toad would be Australia’s equivalent of the Grey Squirrel – and then some.

The Cane Toad’s inexorable spreads across Australia – wiping out the local frog population and even poisoning cats and dogs – has given Australians a pathological loathing of the Cane Toad and a desire to beat them with golf clubs, fry them, freeze them and run them over.

All of which gave Ford an opening to promote the power of the new Ford EcoBoost engine and tap in to the national psyche in the process.

It’s a great advert for the EcoBoost