One of the Lanesborough Hotel's Chauffeur Jaguar XJs
Jaguar are making sure the lucrative chauffeur market takes to the new Jaguar XJ with the Jaguar Chauffeur Programme.
It’s a big market for high end cars. The Chauffeur market, that is. And in the new XJ Jaguar has built a car that’s pitched perfectly at that lucrative market, especially with the LWB 3.0 litre diesel XJ.
Building a car that suits the market is a good start, but you still have to get the chauffeur companies and top-end hotels on side. Particularly as they are used to relying on the Germans to provide the best chauffeur drive cars.
You can – at least in the UK – keep your fingers crossed and hope that patriotism will factor in the equation. But you’ll be hoping in vain. Business is business and businesses need tangible reasons to take your product. Hence the Jaguar Chauffeur Programme.
The Chauffeur Programme does one very important thing – it makes sure the chauffeur is never without the car bought. Or at least an identical one. Licensed chauffeur firms get like-for-like replacements (in warranty), hire & reward insurance, accident management cover, membership of Jaguar’s Quintessentially Jaguar concierge service, priority servicing and tailored finance.
Jaguar has got the Lanesborough Hotel – who’ve bought a pair of 3.0 litre diesel LWB XJs – onside and they’re happy to give glowing references. Jaguar are also up for a 72 hour test drive for licensed chauffeurs to prove their point that the new XJ is a stunning chauffeur car. They even make sure it’s got a PCO license for London businesses.
Sensible, joined-up marketing from Jaguar.
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