Rolls Roye Wraith – final tease ahead of Geneva debut

Rolls Royce has revealed the final tease photo of the new Wraith – the RR Ghost Coupe – ahead of its debut at the 2013 Geneva Motor Show.

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It’s not every day, or even every year, that Rolls Royce produces a new model, so they’ve been making the most of the forthcoming debut of the Rolls Royce Wraith – a coupe RR based on the Ghost, which RR want us to call a ‘Fastback’  – with a series of teaser pictures.

It started out with the reveal of the return of the Wraith name – and an ethereal image of the Spirit of Ecstasy – in the middle of January, followed by a shadowy tease photo a week later of the Wraith and finally a couple of detail photos of the interior.

Now, for the final tease of the Wraith ahead of its Geneva debut, Rolls Royce seem to have gone back to the beginning, with a tease photo of the Wraith that’s just a series of a few lines. But that’s to illustrate a point.

Giles Taylor, Rolls Royce Design Director, said:

The purposeful fastback profile is Wraith’s defining element.

Inherent in the graceful line that sweeps from the top of the screen to the very rear edge is the promise of fast, yet effortless touring. Yet, perhaps my favourite aspect is the expressive gesture that comes from the side window graphic, gliding through Wraith’s glamorous coach door.

It works with a strong sense of linear purpose from the shoulder line, which has the promise of potential like the athlete in the starting blocks. In contrast, the line that cuts through the shoulder line is a little more artful and adds that certain air of effortlessness to Wraith’s dynamic statement.

In my view the most successful designs always come down to three or four lines.

The new Rolls Royce Wraith will debut at the 2013 Geneva Motor Show next week.