Nissan Chief Planning Officer Andy Palmer has been appointed as the new CEO of Aston Martin Lagonda, tasked with making Aston Martin properly viable.
Aston Martin has effectively been without a boss since Ulrich Bez stepped down from the role last year, but that changes with the announcement that Andrew Palmer – until now, Chief Planning Officer of Nissan – is to step in to the role.
But what exactly has persuaded Andy Palmer to jump from a big corporate behemoth like Nissan to a struggling luxury car maker with owners who either want to tug the operating strings (the Kuwaitis) or are looking for a quick return (Investindustrial)?
The only answer can be Daimler.
Daimler may only hold a 5 per cent stake in Aston Martin Lagonda, but we really can’t see Andy Palmer being willing to come home from Japan to take on AML – with its ancient platforms and engines and a debt mountain it struggles to service – unless there was a clear indication that Daimler/AMG are going to be in the driving seat.
And if they are, then Palmer’s experience, expertise and nous should be a perfect fit for Aston Martin to be the brand it always wanted to be – cool and profitable – along with Mercedes/AMG platforms and engines.
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