Infiniti JX (7-seat crossover) tease - now it's the C-Pillar. Whoopee!

Infiniti JX Concept Tease - now it's the kinky c-pillar

Infiniti had threatened promised to deliver a new tease of the Infiniti JX Crossover every week until it’s revealed at Pebble Beach. And they are.

Last week we finally relented and decided we needed to cover the tease ahead of the launch at Pebble Beach of the Infiniti JX Crossover.

So far we’ve had a blurry motion image which gave us a familiar Crossover/SUV shape, a glimpse of the front from low-down on the front nearside three-quarters, and a shot of the tail light with a glimpse up the side of the JX.

We’re now treated to a photo looking down on the JX from the nearside rear three-quarters. This shows us a C-Shaped C-Pillar and what appears to be a full length/panoramic sunroof too.

But you don’t need the investigative powers of Poirot to deduct that the JX will be a variation on an Infiniti Crossover theme. Yes, it has elements of the Essence Concept in its C-Pillar – and the Etherea from Geneva too, for that matter – but most of the elements look predictably regular Infiniti.

Still, what competition will it have when it arrives, assuming it does arrive at some point in the UK? As a 7-seater the JX Crossover/SUV probably has just two targets – the Discovery 4 and the Volvo XC90.

The Discovery 4 is a very hard act to compete with; despite being a Land Rover it has liberal dustings of Range Rover Fairy Dust, a great interior, decent performance and the ability to soothe like little else. And it goes properly off road.

The Volvo XC90 may be the best part of a decade old, but it’s as loved by a certain section of Middle England – mainly comfortably-off families – as it ever was, where the XC90’s brilliant interior makes transporting a brood as painless as it’s ever going to be.

Difficult territory for the Infiniti JX to make an impact.