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Playboy’s 2013 Playmate of the Year – Raquel Pomplun – not only gets crowned as the pick of the Playmates for 2013, But she gets a new Jaguar F-Type to strut around in.

We’re not entirely sure that Jaguar themselves have chipped in to present Playboy’s 2013 Playmate of the year with a new F-Type, but whether they have or not, it all adds to their PR efforts for the F-Type.

It does seem like Jaguar have decided that association of the F-Type with high-profile public faces is a good way to get the F-Type a few headlines, so we’ve had Lana del Rey singing her heart out in the F-Type cause, Damian Lewis acting his socks off for the F-Type’s Desire film and a plethora of faces associated with Jaguar’s Mille Miglia outing this year, where they’ve managed to get the F-Type front and centre and firmly bolted on to Jaguar’s Heritage outing.

Now it’s the turn of Raquel Pomplun to raise the profile of the new F-Type a little higher, as Hugh Hefner has gifted her $100k and the use of an F-Type for a year as part of her prize for being crowned Playmate of the Year.

Ms Pomplun may have preferred the F-Type as an outright gift – rather than a year long lease – but at least she’ll have the chance to parade round sunny California with the top down for 12 months.

And no doubt get the Jaguar F-Type a few more column inches in the gossips.