Following a premier at the London Sundance Festival, Jaguar’s F-Type promo mini movie Desire has been released. Stars Damian Lewis and directed by Ridley Scott Associates.
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A part of that has seen Jaguar rope in Lana del Rey as a headline act for the launch and as the chanteuse on a new short film commissioned by Jaguar from Ridley Scott Associates to feature the F-Type in a dramatic role in a half-decent short film.
Now, with the new F-Type finally in dealer showrooms in the UK, the pieces of the puzzle have come together and ‘Desire’ has premiered at the London Sundance Festival, and you can view it below.
Starring the Ginger Etonian – better known as Damien Lewis and dressed by Burburrey (every penny helps) – Shannyn Sossamon and Jordi Mollà, Desire is a story of “real adventure; a story of betrayal, retribution, passion and greed.” We hope that’s not meant to encapsulate the F-Type’s target customers.
Adam Smith (not the economist) who directed Desire said:
We were hugely excited when Jaguar approached us to work on this film, and with such a fantastic cast. For us, Sundance London is the perfect setting to screen ‘Desire’ to a global audience.
Working with Damian, Shannyn and Jordi has genuinely been a privilege. To see actors of that calibre at work and to watch them contribute massively to the development of their own characters really brought them to life, which has all together made this an incredible film to be a part of.
It’s a good effort, and raises the profile of the Jaguar F-Type still further.
Which was, of course, the intention.
Dennis says
Cool!