Polestar Formula 2030 Concept PREVIEWS Polestar’s Future – and the front of the next Polestar 2

The Polestar Formula 2030 Concept arrives to point us towards Polestar’s future designs and previews the face of the next-gen Polestar 2.

Polestar’s best-selling and oldest model, the Polestar 2, is soon to be replaced, and this, the Polestar Formula 2030 Concept, is said to preview not only Polestar’s future design direction, but also the face of the next-gen Polestar 2. And it looks very good.

The Concept is more overtly aggressive and sporty than Polestars so far, with wide hips and short overhangs, and sitting low, with a style that’s hard to label – is it a Shooting Brake? Is it an Estate? Is it a Hatch? Perhaps it’s all three.

At 4680mm long, the Concept is a bit longer than the Polestar 2, and besides boasting the front end from the forthcoming Polestar 2, it also features a single central windscreen wiper, a wraparound rear screen and no full-width light bar at the back. Good.

Inside things still look Swedish, but the imperative to install endless screens and forsake proper switches and buttons looks to have been sensibly negotiated, with a modest infotainment screen, a larger column-mounted driver information screen, a bank of actual physical switches on the centre console.  – which can be changed for personal preferences – and plenty of sustainable materials.

Despite previewing Polestar’s future, the 2030 Concept won’t become a production car- which is something of a shame – so there are no powertrain details.

Philipp Römers, Head of Design at Polestar, says:

Design should always reflect the values and mission of a brand and that is exactly what we did with Polestar Formula 2030 concept. It is a physical embodiment of how we apply Polestar‘s core values of design, performance and sustainability to the next production cars. A bold evolution of our already well-established design DNA to strengthen the brand‘s positioning with performance at its heart.