New Land Rover Defender will include luxury and performance models
The new Land Rover Defender – finally due to be revealed in a few months – will encompass performance and luxury models and be a volume model.
But as well as the expectation that there will be a modern equivalent of the ’90’ and ‘110’ models, it seems Land Rover are planning to push the new Defender in to areas it’s never really been.
JLR’s Australia boss, Mark Cameron, has been pontificating on the new Defender with Motoring.com.au about what we can expect, and it’s quite revealing.
Cameron says Land Rover has looked to the Toyota Land Cruiser for inspiration with the new Defender, certainly in terms of reputation, if not design, and reveals there will be a very wide, stretched range of new Defenders to cover a wider section of the market.
Cameron was keen to point out that the new Defender will still be very capable, but the range of models on offer will cover everything from almost utilitarian all the way up to proper performance and luxury models.
Cameron claims the new Defender will have features and abilities not seen before, and that it will be a proper volume model, not a niche halo car to underpin Land Rover’s off-road reputation.
All things to all men? It’s ambitious, but is a realistic?
Ponchoplayer202 says
Very epic
David C Oldroyd says
I understand the noyion of covering as many market bases as they can BUT they need to very careful not to confuse a customer base that currently buys other related products from them.
Hugh says
Makes sense to have a broad offer. I quite like the idea of having a Defender truck, whereas others might like a luxury version. And let’s face it, you can currently pay £160k for a Twisted Defender so there’s a market I(even if only small) for up market models.