It was always going to happen.
The current weakness of Sterling against the Euro was always going to end up with Euro car makers putting up prices, and Audi has now decided to bite the bullet and push up prices by an average of 2% from 23rd February. Audi will, however, honour all existing orders and will not be seeking a surcharge.
Audi RS6 - Escapes the across the board 2% rise from Audi
Not every model gets a price hike. Prices on the Q5 and Q7 remain unchanged, as they do on the S4 and A5 Cabriolet. Also to escape the price rise is the RS6 (it’s expensive enough anyway – any more would have hurt!).
As a justification for some of the increases, Audi has announced some spec improvements. The A4 TDle will get an upgrade to the Sport option at no cost; the A4 SE gets upgraded to ‘Executive’; the A6 2.0 litre gets an upgrade to SE spec and the A5 2.0 litre also getting the Sport option without cost.
You can’t blame Audi for these price rises, and they predicate what will undoubtedly be a rash of price hikes from Euro car makers. But it will be interesting to see what happens to the Euro. All the speculation is on Sterling at the moment, but what will happen to the Euro when Greece, Spain and Ireland have to bail out because their economies collapse due to the strictures of the Euro? Will the Euro countries revert to their old national currencies? Will Ireland come back to Sterling?
Time will tell.
Have your say - leave a comment