BMW's latest Jump for Joy Video
BMW’s latest ‘Jump for Joy’ video features much of the same as the previous video, but this one has a dig in the tail for Audi.
We’re still not too sure about BMW’s ‘Joy’ campaign. I know we all have to love fluffy bunnies and have nightmares about climate change, but can’t we leave that to car makers like Reva or even Tesla? Do BMW – The Ultimate Driving Machines – have to go the ‘Green Guru’ route? It seems so.
But at least they’ve started to inject a bit of humour, which makes anything more palatable. Earlier this year we had BMW and Audi competing against each other on opposing billboards in California, and BMW’s picked that up with the latest BMW ‘Joy’ advert.
The first part of the video follows the now familiar ‘Jump for Joy’ theme BMW are busy pursuing in their ad campaign, but there’s a twist at the end.
We won’t spoil the end – although it won’t take a genius to work out where it’s going. But worth the watch.
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