Fiat launches ‘My 500’ offering free name stickers for Fiat 500 owners to make their 500 even more personal.
Personalisation options for new cars is rather a big thing these days, with every car maker and his dog seemingly offering endless combinations of options to make every car they sell a bit more individual, and add to their bottom line.
But in many ways it’s the Fiat 500 that’s king of this game, offering a wide variety of options and personal touches – and seemingly endless special editions – ever since the ‘new’ Fiat 500 arrived more than a decade ago.
In that time Fiat has flogged some 330,000 500s to UK owners, and of that remarkably big number there are 48,000 different specs.
Now, Fiat want every 500 owner in the UK to make their car that bit more individual, so they’re offering a free custom ‘Sticker’ for every owner in the country.
Owners can jump over to www.my-500.com where they will get a choice of 10 different colours to use on the bumper sticker to ‘name’ their car. And it’s free.
John MacDonald, Fiat’s Mopar man, said:
Personalisation has been a big trend over the last couple of years but Fiat 500 owners have embraced this since day one. By offering them a chance to take this one step further we hope that they will be able to add even more of their personality to their beloved 500.
So if you’ve got a Fiat 500, and you’ve given it a name, jump over to Fiat’s My 500 on the link and grab your free sticker. You have until 30 June 2019.