The HUGELY profitable Lamborghini Centenario gets UK debut at Salon Prive

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The Lamborghini Centenario, a run of just 40 titivated Aventadors to celebrate Ferruccio Lamborghini’s centenary, gets a UK debut at Salon Prive.

The Lamborghini Centenario was revealed at the Geneva Motor Show in the Spring as a tribute to Ferruccio Lamborghini – the founder of Lamborghini – on what would have been his 100th birthday. And now it’s getting a UK debut at this month’s Salon Prive in September.

Just 40 Centenarios are being built to celebrate, of which 20 will be coupes and 20 will be roadsters, and Lamborghini are charging a rather extreme £1.65 million each.

For your £1.65 million or so the Centenario gets a 759bhp V12 under the skin, lots of sharply angled carbon fibre to improve aerodynamics as well as a huge back wing and monster air ducts – perfect fodder for bedroom wall posters (assuming teenage boys still have posters on their bedroom walls).

But despite the monstrous price tag – a sum of money that would buy two Porsche 918 Spyders or a LaFerrari or McLaren P1 with more than half a million in change – the car Lamborghini are using to celebrate the birth of their founder is really just a titivated Aventador.

Not that there’s anything wrong with an Aventador with more power and more extreme looks, but to extract a price that’s five times what the ranger-topping Aventador Superveloce costs, does strike us as extraordinary.

But the fact Lamborghini are milking the market for revenue with the Centenario doesn’t stop it being a stunning spectacle, and you can catch it in the flesh at Salon Prive at Blenheim Palace from 1-3 September.

And smile at how gullible the buyers are.