Hyundai developing new test centre at Nurburgring

Hyundai has revealed they are building a new test centre at the Nurburgring to help develop driving dynamics for their European cars.

We already know that Hyundai are going to make 2012 a brand building exercise, with much effort going in to raising the experience and profile of the Hyundai of today.

Part of that is entering WRC rallying with the i20 for the sprinkle of performance dust it will cover Hyundai’s product range with and, hopefully, point towards a serious intent to develop more extreme versions of their performance models.

Now Hyundai has revealed it is busy building a new test centre at the Nurburgring – an investment of around £4.5 million – to give Hyundai’s R&D centre in Rüsselsheim an easily accessible place to shake down the dynamics of their new offerings.

Alan Rushforth. COO Hyundai Europe, said:

The new Hyundai test centre at Nürburgring is an expression of our intention to focus on improving the customer experience of our vehicles, such as ride and handling – an important consideration for European drivers.

The new centre represents a significant investment, and one we expect will significantly contribute to enhancing the perception of the Hyundai brand and our key competitive competence in Europe.

James May will be pleased.