Volkswagen’s BlueSport Roadster – which was planned to be rolled out across the VW Group – died a death, but it now appears to be back in play.
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There was talk that VW needed at least three of its brands to take the BlueSport project in to production, and there was talk not just of a VW Bluesport but also a SEAT BlueSport, one from Skoda, another from Audi and even a Porsche BlueSport. But in the end, not a single part of VW’s vast group seemed enamoured enough with the BlueSport to take the project forward.
But it now looks as though the idea of the BlueSport is far from dead, with VW’s design boss, Walter de Silva, declaring that he’s a big fan of the BlueSport project, and he’s far from the only one in the VW Group who feels the same.
Speaking to Auto Motor und Sport, de Silva said:
I’m not the only one in our company who is convinced that a small roadster for Volkswagen would not be the worst idea. This is a vehicle that we particularly like, and we always have in mind.
Which is exactly what everyone – except the VW Group companies – has been saying since the BlueSport first arrived. The idea of an affordable Roadster from a variety of VW brands with a relatively economical diesel or petrol engine, nimble handling and good dynamics, a sensible price point and decent performance seems like an obvious route.
But perhaps VW has been too busy planning an ever-expanding range of SUVs and Crossovers across its brands to cater for the more niche ‘Roadster’ market? Will that change because someone as influential as de Silva is in favour of the BlueSport?
We’d like to think so.



Hardeep says
By the time VW actually get round to building a BlueSport it will be so old they’ll have to start all over.
Percy says
I’m still surprised VW hasn’t pushed on with the Bluesport as it make so much sense.