Jaguar XF CKD assembly starts in India

Jaguar Land Rover has started assembling the Jaguar XF at its plant in Pune, India, in a move to reduce XF retail prices in India.

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It’s over a year since we reported that Jaguar Land Rover were planning to assemble the Jaguar XF and Range Rover Evoque at their plant in Pune, India, in a move to reduce the customer cost of their cars in India. And the Jaguar XF has now started assembly in India.

Lower taxes on cars assembled in India from CKD kits produced in the UK  (although not as low as they were), rather than importing complete cars from the UK, mean assembling the Jaguar XF in India will give the XF  – already Jaguar’s best-selling car in India – a more attractive headline price.

That means the 3.0 litre Jaguar XF dropping in price from 5.8 million rupees (around £68k) to 5.1 million (around £60k) and the newly introduced 2.2 litre diesel XF will come to market at 4.5 million rupees (around £53k).

Jaguar may only have sold around 2,400 cars in India in 2012 (although that was up over 30 per cent on 2011), but the reduction in price of the 3.0 litre diesel XF and the launch of the 2.2 litre diesel XF at a competitive price should see those numbers rise considerably in 2013.