The new Jaguar XJ tease continues - now it's the Sound System
We’ve moaned constantly about the ‘Tease’ launch for new cars. I suppose in this digital age it is a way for car makers to raise interest in a new car, knowing full well that online media in particular are able to report all the snippets they produce quickly and easily. Good, free publicity. But they do need to be careful not to overkill the tease, and the new Jaguar XJ is in danger of going in that direction.
The latest snippet of information is about the Jaguar ‘Sound’. Is that the delightful burble from the meaty V8? No. Perhaps the ‘Sound of Silence’ as the new Jaguar wafts along? Not that either. It is in fact a tease about the sound system.
I won’t argue that the sound system in a car is important. But I do think it’s taking liberties with the whole concept to issue a press release and a video to trail a sound system on a car we don’t even know yet. How hard is it to imagine sitting in your new XJ listening to sound on the wonderful Bowers and Wilkins sound system when you don’t even know what the interior looks like?
Still, Jaguar has released the video showing a very passionate man – who obviously loves his job and is thrilled by the sound system – extolling its virtues. So, as we’ve run all the other teasers, we’re running this one.
But, please. Get to some meat before we all get fed up with the new Jaguar XJ!
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