Well, it’s not exactly a surprise, given the doom and gloom in the industry at the moment, but Porsche has just reported a 27% drop in sales, down to 34,000 units, over the last six months.
As you would expect, some models fared worse than others. The recently updated Porsche 911, which has had mid-cycle tweaks including the new PDK ‘box, held up pretty well. Total sales for the six months were 13,500, compared to 16,263 in the same period last year which, considering the 911 range as a whole is Porsche’s most expensive, is a good performance.
Porsche reports a 27% drop in sales in the last six months
The Boxster and Cayman however fell out of bed quite alarmingly. Sales for the six months were just 3,900 cars, compared to 9,835 in the same period last year. Which is a bit of a surprise. You would expect to see the cheaper cars holding up whilst the more expensive declined. But this big drop can in part be explained by new models of the Boxster and Cayman being anticipated by buyers, making the cars much less desirable.
Remarkably, considering the antipathy in the market towards big SUVs, Cayenne sale were not as bad as could have been expected. The Cayenne managed sales of 16,600, a drop of less than 20% over the previous year.
Porsche also reports that its decline in sales is not regional, but spread out around the world as a whole. But, all in all, a creditable performance in ridiculously difficult times for the Stuttgart company.
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