2015 Volvo XC90 First Edition sells out in quick sticks

The new Volvo XC90 First Edition – a total spec XC90 D5 for the UK – went on sale on 3 September online and completely sold out in 47 hours.

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Last weekend we revealed details of the 2015 Volvo XC90 First Edition, a massive spec XC90 created by Volvo to launch the new XC90. And, despite a hefty £68,000 price tag, the entire run of 1,927 First Editions sold out in just 47 hours, with the majority reserved in the first hour.

That 1,927 First editions – a number that represents the year Volvo was founded – is total availability for the world market, but 55 UK buyers are on the list and will get their cars in April 2015.

So what do buyers get with a £68,000 Volvo XC90 First Edition?

In the UK (other markets vary) it means a Volvo XC90 D5 4WD auto with all the toys, plus First Edition badges and uniquely numbered treadplates.

The First Edition also gets an Onyx Black exterior with 21″ 8-spoke inscription alloys, Amber nappa leather upholstery, charcoal leather dash, Linear walnut inlays, 1400W Bowers & Wilkins sound and what Volvo call the “…most comprehensive and technologically sophisticated standard safety package available in the automotive industry”.

Alain Visser, Volvo’s senior marketing VP, said:

We are very pleased, but not really surprised. The huge interest in the XC90 escalated to astronomical levels after the world-première last week.

The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the XC90 is a truly iconic car model. The First Edition will be a collector’s item in the future.

He may be a bit over the top with his view of the response to the new XC90, but it’s clear buyers see the new XC90 as a very strong offering from Volvo and are willing to fork out serious money to get one in their garage.

Which augers very well for Volvo – and the new XC90’s – future.